Why Filters?
Cass partners with organizations led by industry pioneers—those ready to push beyond the status quo and strive for their highest level of excellence. These are the ones at the top of our list.
We’ve all seen the hype—leaders who claim to be different. We’re tired of brands making bold promises like “100% American made,” only to later expose toxic leadership behind the scenes—like Dov Charney at American Apparel. Empty claims and performative values won’t cut it. That’s why we use Filters: to separate the noise from what’s real, and to ensure that what gets built is worthy, lasting, and aligned with true integrity.
Strive for our Future
Every project we take on is grounded in these ©6 Filters/Principle practices. These aren’t optional—they’re essential. Every solution we offer must reflect these principles, ensuring the wisest, most inclusive outcomes for all
We don’t cater to the elite or serve only philanthropic ventures—we partner with organizations across the spectrum. What unites our collaborators is vision: leaders bold enough to recognize the urgency of our times and courageous enough to act.
These aren't petty enforcers or burdensome rules meant to hold you back. They’re not rigid, unreachable standards designed to stifle growth. This is your foundation—the solid ground you build on if you want to create a pyramid, not a strip mall. It’s how people look back and recognize your genius. It’s how you become a Steve Jobs—someone who didn’t just build a product, but built something enduring, wildly profitable, and truly revolutionary. Because what you’ve made is innovative, sustainable, transformational, community-centric, inclusive, and fair.
We’re not here for talk. We’re here for transformation. And we expect you to be, too.
Inclusive
We partner with organizations that are leaders in inclusivity—those who are expanding access, deepening equity, and broadening their reach. These teams are committed to helping more people participate, belong, and thrive. We’re here to help that vision grow even stronger.
Sustainable
We support organizations committed to sustainability in all its forms. These are the folks willing to get their hands dirty to find better ways forward. They don’t see barriers—they see complex challenges that demand our attention. Cass specializes in sustainable solutions, and every offering we create has sustainability baked into it.
Innovative
Innovation requires rigor. We work with organizations that are bold enough to think differently and disciplined enough to see it through. We are rich in resources—and can access planes of intelligence that unlock the missing pieces for innovation to work. We help creators effectively lead their products to market, from soup to nuts, every step of the way.
Fair
We help repair relationships—bringing fair market solutions that honor everyone involved. From the most remote workers to the corporate suite, we make sure everyone gets a fair share of the pie. We recognize love’s power in all its forms—including economically.
Community-Centric
We think globally and locally—always asking how our work affects communities around the world, not just the ones near the corporate office. How we leave people and the planet is interwoven into everything we do. We consistently check in to understand what people need now—and make sure they’re supported.
Transformative
Transformation is the highest pillar of all. It takes vision and deep commitment. We can’t get caught up in the drama of today—we must stay focused on tomorrow’s needs to stay ahead of the pack. Our work is guided by that visionary lens. The stories we’ll tell our grandkids will depend on our ability to foresee the future—and actively produce for it.
"This 6 filter test is the benchmark we use to define success on our end."
