Bio
A Conduit of change
Rooted in an inventive legacy—her grandfather pioneered latex paint—Cass Redstone has built a career defined by innovation, operational discipline, and visionary leadership. A seasoned entrepreneur and early trailblazer in addressing gender bias, she has driven inclusive, transformative change for more than three decades. She pairs sharp business acumen with a compassionate, strategic mind, consistently challenging the status quo to create new models of excellence.
Cass was a sensitive, intuitive child—nicknamed "the Buddha." She sensed the world deeply and often took on the pain of others. As a queer child in the 1980s, she understood bias on a personal level. Attending a predominantly Black elementary school, she learned firsthand the value of inclusivity—something she has never forgotten. She was born to stand apart and spent her life standing up for those whose voices were not being heard.
Raised in a family of progressive intellectuals, Cass developed a deep respect for research, data, and education. She was taught the values of discipline, hard work, and excellence from an early age. In that environment, she learned that without evidence, even the most powerful ideas struggle to be heard.
Cass's childhood was complex. While her parents provided many opportunities, life at home was often unpredictable. Behind the scenes, her family grappled with workaholism, depression, addiction, anorexia, and abuse. Growing up in a time when these issues were rarely discussed, Cass learned to bury much of the pain deep inside. A talented athlete, movement became both refuge and expression. With a mother and grandfather who were gifted dancers, she inherited a deep sense of rhythm, physical awareness, and a lifelong connection to her body.
Cass began her career as a commercial photographer in Seattle, building a highly successful business and spending nearly two decades traveling the world photographing and filming people from all walks of life. At the height of that success, she made a pivotal shift—stepping away from her commercial career to address gender bias in the workplace. Driven by a lifelong commitment to supporting women and girls, she founded Women Get Shit Done and launched a documentary project examining systemic inequities. Through that work, she pioneered a new framework for addressing gender bias in the workplace, turning away from commercial success in pursuit of meaningful impact.
Shortly thereafter, her life took an unexpected turn. The parts of herself she had long set aside in order to succeed began to surface, and this time there was no workaround. In a matter of months, she lost nearly everything that had defined her identity—her work, her partnership, and her beloved dog. What followed was a nine-year journey of healing, self-discovery, and transformation.
During that time, Cass faced her pain directly, accepted what she could not control, and built an entirely new compass for navigating life. She learned to listen rather than force, to follow rather than fight, and to trust a wisdom greater than her own. She did the hard work of healing, found her voice, and aligned herself with her true purpose. She learned to lead through the wisdom of the sacred feminine.
Through this process, Cass discovered a different way of living: exchanging fear for love, struggle for freedom, and constant striving for a deeper sense of peace.
In 2022, Cass moved to San Francisco to begin her mission of helping young people move beyond perfectionism, self-criticism, and internalized pressure and toward self-awareness, resilience, meaning, and joy.
